Why More Community Banks Should Focus On PR
Posted on September 14, 2017
In the banking industry, many seem to believe that marketing efforts should remain rather conventional. Many banks still rely on direct mail campaigns, email marketing, banner ads, and similar strategies as the only component to their marketing efforts, but banks need to consider the fact that a large and growing percentage of their target audience now consists of Millennials, who don’t take well to these traditional means of mass-marketing.
Why Public Relations is More Important Today Than Ever
Posted on August 26, 2017
The crux of public relations is no longer media placements and press releases. While newspapers, television, and radio broadcasts used to be the most important and relevant forms of mass publicity, this is no longer the case.
Why Millennials Reject Traditional Advertising
Posted on March 8, 2017
When it comes to effective marketing, billboards, newspaper ads, and radio promos just won’t cut it anymore. While these methods can be effective in some circumstances and for certain target audiences, they can no longer be relied upon as a strong marketing crutch- especially when the target audience consists largely of millennials.