Brands: Here’s One Way to Reach Millennials
Posted on December 1, 2017
It seems like every day we hear about how brands consistently struggle to reach Millennials through their marketing efforts, but why? For one, Millennials look at businesses and corporations through a lens of cynicism due to a childhood filled with stories of corporate catastrophes, environmental destruction, corrupt banks, and stagnating wages. More simply, many Millennials are simply sick of brands spamming social media channels (Facebook, Twitter, Instagram, etc.) with content that they simply don’t care about.
Why Brand Communities are Everything
Posted on November 21, 2017
It’s no secret that the world has gotten a lot noisier. With the rise of social media outlets, everyone now has a platform for their message. Because of this, traditional disruptive awareness campaigns are no longer as effective in the long term.
8 Basic Tips for Using Social Media More Effectively
Posted on November 10, 2017
Today, most brands understand the importance of incorporating a strong social media strategy into their marketing and communications efforts. Still, however, many brands struggle to use this tool correctly. Here are 8 simple tips that may help you or a fellow brand marketer better utilize social media.
Put Some Synergy in Your Marketing
Posted on November 1, 2017
Synergy: the combined power of a group of things when they are working together that is greater than the total power achieved by each working separately. As with any functional process or organization, synergies must exist within the marketing continuum for efforts to reach their maximum potential. It is critical for marketing teams and agencies to understand the true definition of synergy in order to be successful in their efforts.
Why More Community Banks Should Focus On PR
Posted on September 14, 2017
In the banking industry, many seem to believe that marketing efforts should remain rather conventional. Many banks still rely on direct mail campaigns, email marketing, banner ads, and similar strategies as the only component to their marketing efforts, but banks need to consider the fact that a large and growing percentage of their target audience now consists of Millennials, who don’t take well to these traditional means of mass-marketing.
Why Public Relations is More Important Today Than Ever
Posted on August 26, 2017
The crux of public relations is no longer media placements and press releases. While newspapers, television, and radio broadcasts used to be the most important and relevant forms of mass publicity, this is no longer the case.
Why Millennials Reject Traditional Advertising
Posted on March 8, 2017
When it comes to effective marketing, billboards, newspaper ads, and radio promos just won’t cut it anymore. While these methods can be effective in some circumstances and for certain target audiences, they can no longer be relied upon as a strong marketing crutch- especially when the target audience consists largely of millennials.